CHATBOT finally accessible to everyone!
In recent years, the chatbot culture has grown and many companies have recognized the advantages of this type of communication, with employees and with buyers. This progress is simply logical, because while Web + Facebook were once sufficient ways of conversion, buyers of today want fast and clear information through a more personal contact, mobile first.
What is chat bot?
Generally, chatbot is a software application programmed for specifically set tasks and it is a bot whose task is to simulate a conversation. In layman’s terms, we could say that chatbot acts as a person whom you are talking to, i.e. it is capable to answer a certain set of predefined questions and/or requests.
That way, the user is provided with information without having to wait for a response and without unnecessary communication errors, being available 24/7.
A bot can be more or less rich with information, but it is important to know how easily it adapts to the company, especially if you link it to business management programs.
That is not a classical bot you may have seen and that usually ends with ‘we’ll contact you’, but a bot that actually serves its purpose supporting a full circle, from information to conversion.
Chatbots
The advantages of chatbots are really numerous and are usually linked to cost reduction and increasing client satisfaction or disburdening internal processes. But, the main limitation because of which companies have refrained from implementing them is – the expense.
Advantages
Disadvantages
Each production has its price and chatbot programing was expensive and complicated, especially for those that haven’t had experience with them before. The mere preparing of bots required effort and their implementation required significant investments.
Exactly while dealing with these two obstacles, a way to make chatbot solutions more familiar to a higher number of companies was created. It was done on a platform where this type of communication is completely natural – Rakuten Viber.
Why Viber?
Viber is one of the most popular and the safest mobile apps for messaging. In the last few years, it has also been developing services which we’re used to using on social networks, such as Communities that are a medley of a chat group and a feed, where communication is naturally more relaxed regardless of the number of members.
That opens countless possibilities for companies. Also, your company is more present with your users, on their mobile devices, wherever they may be and whatever they may be doing, and without algorithmic limitations. The number of new post or message notifications you receive will depends on how many subscribers to your Community brand or bot you have.
Considering the unrecognized problem of bot production, and now the advantages of the Viber platform „plug&play“ bot solutions for Viber have quickly started appearing on the market. These solutions combine various functionalities of chatbots in such a way where the client can choose those combinations that suit his/her needs, building their bot one functionality at a time.
Chatbot example
Let’s say you are selling a product and offering consulting services about using the product. When a user wants all this information over the phone, via email or by sending a message you have to answer, the whole process takes a long time and the user is not pleased. By using bots, you are shortening the amount of time a user has to wait, you are increasing his satisfaction, you don’t lose the feeling of close contact and you are saving your own time and effort. And all this by simply connecting a few functionalities you need into a single bot on Viber.
By using a bot, you can automatically answer users’ questions, such as: what does your product do, what is the price, where can I buy it, is it available now and where, etc.
Or you can offer users a consulting appointment and coming to a branch office in person, to the one nearest to them, give them an accurate office location on the map, send a reminder on the day of the appointment and send a thank you note with attached information from the meeting.
Of course, you can do all this from your mobile. Everything is automatic and there is no need for employee intervention.
The advantages are clear and “plug&play” solutions are the ones that affected the price, thus eliminating the main obstacle of production. In the afore mentioned example, you can literally choose if you want all the functionalities, a part of them or maybe just one.
That way, companies of all sizes, regardless of the area of business they are in, can use bots for improving their business and use Viber for promotion towards existing and future buyers.
We hope that now you have a better understanding of bots and that we have encouraged you to implement some of them into your business.
You have recognized the advantages of Viber chatbots? Contact us for more information and we will gladly help you in creating a personalized version of chatbot for your business.
